Why get a .melbourne?

Learn more about the benefits of a local domain name. In the early days of the internet, it was easy to get the web address you wanted. There just weren’t many websites overall. Fast forward to today, though, and it’s a different story.

Because name availability is scarce, URLs are becoming longer and more complicated, businesses are giving up name recognition, and registering a domain name feels more like a chore than the exciting beginning of a journey.

When you choose a .melbourne, you get more than just a domain name. With a wide breadth of names still available, you’re more likely to secure your first–choice web address or capture an entire industry with a premium name. A .melbourne lets you align your site to the world’s most liveable city and tells your audience where you’re based.

Having SEO-friendly keywords, like location, built right into your site’s web address also draws in high-quality traffic; no more guessing about where your business or services are located. It can also help boost search engine rankings.

Already have a website? No problem. Instead of overhauling your entire website, use a .melbourne domain name as an easy–to–remember redirect. Use a shorter, snappier web address for marketing materials or a campaign landing page while keeping your existing site.

Get a URL you’ll love

Get a memorable URL – There’s greater availability of names on .melbourne, so you’ll love your short and impressive domain name that people will remember.

Better SEO & Google rankings

Enhance SEO & Google rankings – With a .melbourne, keywords are built right into your web address, which can increase organic traffic and help your site appear higher in local search results.