If you’re looking for a foodie city, Melbourne is a tough one to beat. With options ranging from hole-in-the-wall eateries to Michelin-starred experiences, residents and visitors alike are spoilt for choice when it’s time to chow down. Everyone has a favourite spot they love to recommend, and sites like Zomato mean that finding your next place to eat is just a click away.
But the same factors that make the city a dream for food lovers can be a nightmare for restauranteurs breaking into or expanding in the city. Competition is fierce and getting people through the door usually means enticing them online first. When it comes to dining out, location is everything — and that includes your digital home, too.
These savvy businesses are using their .melbourne domain names to share their culinary story. It’s clever marketing, and means diners will know where their establishment is located and associate it with Melbourne’s delicious reputation as a food and drink haven. And when it comes to word-of-mouth advertising, having a .melbourne means that web addresses are shorter and more memorable, perfect for sharing on Instagram or generating Facebook buzz.
Check out these tasty Melbourne restaurants who’ve chosen to stand out and adopt a .melbourne domain name.
CHE.melbourne – Run by the same Melbourne restaurant team behind San Telmo and Pastuso, CHE is the more casual younger brother. It’s also inspired by South American flavours, featuring Peruvian rotisserie-style chicken and Argentinian empanadas, including a veggie option. With dulce de leche ice cream and housemade chips rounding out the small menu, this Fitzroy diner is the place to get your South American street food fix.
Woolshed.melbourne – Down in Docklands, this restaurant, pub, and event space has turned a 1916 wool storage facility into one of the city’s most popular waterfront venues. It’s perfect for grabbing a bite to eat before a game at Etihad Stadium or watching the sunset during the warmer months. Seafood and steak are prominent in the Woolshed’s modern Australian menu, but pub favourites like chicken parma and burgers make an appearance as well.
TACOCAT.melbourne – Bold, innovative tacos are the name of the game at this funky Windsor taqueria. Options range from hearty salads to desserts like the deep fried tequila shot, but it’s the tacos that shine. Ranging from classic fish and pork to more creative grasshopper and Japanese fried chicken, this is the place to celebrate Taco Tuesdays.
Itching to get your café or restaurant on the map? Find your .melbourne domain name.