Mr Percival Cafe & Restaurant owner says .melbourne has increased brand awareness & revenue

Tucked away in a laneway south of Melbourne’s CBD, Mr Percival is a modern, elegant cafe and eatery providing much-needed sustenance and caffeine to the nearby offices and residents.

Without the luxury of busy main-road foot traffic, Mr Percival owner Anthony D’Augello Erm says the website has been vital to increasing awareness – and the .melbourne domain name mrpercival.melbourne allows him to tie Melbourne and its food and coffee culture into his cafe brand.

Watch more from Mr Percival now.

“The main thing about having .melbourne in our domain was to associate the coffee capital of Australia with our new cafe. We’ve never looked back – we’re really happy with it. Coffee, food, Melbourne: it all comes together.”