As small business owners know, social media can be a powerful and cost effective marketing tool. However, most people don’t realize that using the right domain name and hashtags are critical in achieving success.

If you want to increase your chances of consumers viewing your products and services, it’s imperative a link to your website is included with every suitable post – this is where a meaningful, memorable domain name pays off.

Hashtags meanwhile are an effective way to get your social media posts included in the right conversations. Originally used to organize all of the millions of categories being discussed on the web, it is now a way to identify trends or search for items.

Sales Force Marketing Cloud conducted a statistical review for effective tweeting and found that “tweets with hashtags receive two times more engagement than those without hashtags.”

For the customer, the right hashtag combined with a trusted domain name can be an easy and effective way to find a local business.

Domain names on social media – Always include a recognizable domain name

When first creating your domain name, secure one that is meaningful and can be easily read in social media posts. People will be more likely to click on your posts if they trust the domain name. For example, being on a .melbourne conveys that your business is a vital part of your community, and that inspires confidence in your customers. There are also stringent security standards for .melbourne domains that keep the namespace safe and trustworthy.

Keep it relevant – Your domain name should be a signpost for the content to which you are directing consumers.

When people see your web address they should be able to make a good guess about what it is you do. This increases relevancy and recall when people see your domain online, and it increases the likelihood of customers clicking to your website.

Always provide a link

All of your social media posts should have links back to your site. With one click people should be able to learn more about your business and quickly access your website, blog or promotional offer.

Hashtags you should use for successful promotion

#SmallBiz / #SmallBusiness

Use one of these variations if you pride yourself on being a small business. Most customers recognized that a small business is more likely to offer personalized service.

#ShopLocal / #ShopSmall

When used in conjunction with a mention of your location, this can be a direct way to indicate that you’re a local business. In fact, #ShopLocal isn’t just a hashtag anymore – it’s a movement that community-minded customers use to promote their favorite vendors to their friends.

Industry specific hashtags

Some industries have strong online communities that have developed their own hashtags for use. Consider the likes of #fitspo for a fitness businesses, #backyardmakeover for landscaping businesses or #examprep for tutors and education providers.

Popular themed hashtags

If you want to be part of common hashtags that get lots of views consider posting something relevant to the popular themes such as #ThrowbackThursday #FlashbackFriday or #MotivationalMonday.

When you choose .melbourne, you get more than just a domain name. Whether you’re a local small business owner, entrepreneur, community organisation, or individual, .melbourne is the right choice – Get Yours Today