In today’s digital age–when almost everything is online and everyone is carrying around smartphones, laptops, and tablets–many small businesses are delaying setting up an online presence. Now more than ever if your business isn’t online, people are not going to be able to find you.
If you have a business and want to take the first steps into online marketing, start small. While social media is great, a website should definitely be your first move. It’s really your virtual business card—the new Yellow Pages directory listing that ensures your store can be found.
Fortunately, creating a website is no longer the daunting task it used to be. Today, there are a plethora of tools and sites to make it as painless as possible. We have created a quick step-by-step guide for getting your website up and running.
Creating a website can be accomplished in a matter of days
A simple website can be created and launched in three essential steps:
- Registering a domain name
- Choosing a website builder
- Writing copy
The amount of time you spend on any of these three steps can take as short or as long as you want. To simplify the process, here are a few shortcuts to make it as straightforward as possible.
Save time choosing a domain name
Your domain is the website address that your customers type into their search engine address bar to find you. Creating that address is an important first move, it will be the first impression that your customers have of your business online. Your domain name is your brand, it is how customers identify and recognise you.
Why would this step take ages? Because with more than 1 billion websites on the internet, competition for domain names is intense. As a result, finding an available web address that represents your brand and is both short and memorable can take an incredibly long time. Since this is how customers know you, businesses have even gone back and changed their business name to match their domain name when it became more widely recognized. You really want to get this step right before launching your site.
A great way to avoid the frustration of finding available domain names is by taking advantage of new general domain extensions that have created, there are now thousands of new opportunities for businesses to get the web address they are looking for. A domain extension is what you see to the right of the dot – .com, .melbourne, .CO, .sydney .biz, etc. A .melbourne domain name lets people know where you are located and connects your business to local customers.
Smart business owners know that the best domain name is a company name. Here are a few tips to keep in mind:
- Keep it short: Your customers need to easily type your domain name into the search bar, so make it short and easy to remember.
- Avoid special characters and numbers: Hyphens (-) are not user-friendly. People are more likely to type in your domain name without them, which could take users to a competitor’s site. Also, if you have a number in your business name, is it spelled out or numeric? This can cause confusion for users so it is better to avoid altogether.
- Opt for capitalization to distinguish between words. For example, try NicksCoffee.melbourne or NinosBakery.melbourne.
- Make it intuitive: When customers see your web address they should be able to make a good guess about what you do. This increases relevancy when people see your domain online, and it increases the likelihood of customers clicking to your website.
Choose a website builder in minutes
Once you’ve chosen a perfect domain name, the next step is building your website. Don’t have the budget for a design agency or professional web developer? Fortunately, it has never been easier to set up a professional-looking website.
The market for online site builders has exploded, which means that there is a vast array of options to choose from. Rather than spending days comparing each brand’s pros and cons, take a shortcut by using PC Mag’s “Best Website Builders of 2020” comparison grid. (Just a side note: If you’re planning on selling your goods online, you’ll want to choose a company that provides a shopping cart service, which isn’t covered in PC Mag’s grid.)
Sign up with your favorite site builder, select a template that best suits your business needs and fits with your company’s style, and then add your new domain name on the backend. It’s really that simple. But before you click “publish,” there’s one more step….
Write your copy and add content…
Most people don’t consider themselves writers, so this step might take time. But don’t let that stop your website from going live! If you’ve got writers block, or you just want to spend some time crafting the perfect message, you can still publish a website with a single “splash” page.
Basically, this page acts like an online brochure, listing important business details like your contact information, business hours, company specialties, and anything else that your customers really need to know.
Website builders enable you to turn off or on as many pages as you need, so you don’t have to have a fully complete site to get something online. Just add your logo or a picture of your physical storefront with a general description of your goods and services and you’re good to go. You can add, edit and publish additional content as time permits.
An important note to remember is that while most site builders will prompt you for this information, be sure that if you have a physical store address you include it on every page of your website. The easiest way to accomplish this is by tying your address into the website’s “footer.” Avoid a fancy image or design work here. You want to use basic text so that search engines can easily read and index your location. This also gives users an address to click, or copy and paste into map navigation apps on mobile devices.
With over 70% of total internet time spent on mobile devices, be sure to make it as easy as possible for people to find your store on the go.
Why your business really needs a website
1) Help customers find your business
Phonebooks are disappearing. Basically, if you’re not online you’re invisible to a large portion of the population. According to a Google research study, 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase within a day.
2) Be accessible 24/7
The internet never sleeps, which makes your website a virtual 24-hour storefront. Both existing and potential customers can find the information they need, anytime they’re looking. No one wants to wait to call you during business hours anymore.
3) Compete with your peers
Even though you might not have the budget to advertise your business, potential customers are online all day every day searching for what you sell. Once you launch your new website, it won’t appear in Google searches overnight. (It takes time for the search engines to index your website so that they can find you.) However, it will eventually help new customers discover you—and your online competitors won’t get to keep all that new business to themselves.
4) Build trust in your brand
When you have an online presence, you give new customers a way to check you out. You also build trust. A few years ago, website company Weebly did a Google survey and found that 56% of consumers don’t trust companies without a website. And if they don’t trust you, they won’t become your customers.
Set your local business up for success with your own .melbourne and target local customers. Ready to launch your site?