The Yarra River Business Association is funded by the City of Melbourne under the Melbourne Business Precincts Program 2013-2017, in order to allow the business community in the Lower Yarra region to have real input into the planning and operational decisions made for the area.
Since 1998, the Association has actively represented the interests of small to medium business located on and along Melbourne’s iconic Yarra River. As such, the locality of the organisation and its tie with the city of Melbourne are important aspects of its brand.
To strengthen the Association’s online brand and tie in its passion for the city of Melbourne, Yarra River Business Association has recently moved its website to the new domain name www.yarrariver.melbourne.
"For the Yarra River Business Association, everything we do is designed to support and strengthen the businesses that make up this precinct of Melbourne. Our new .melbourne domain name lets us demonstrate our love for this city and create a web address that clearly speaks to where we’re located and what we stand for.”