As small business owners know, social media can be a powerful and cost effective marketing tool. However, most people don’t realize that using the right domain name and hashtags are critical in achieving success. If you want to increase your chances of consumers viewing your products and services, it’s imperative a link to your website [...]
It can be difficult as a business owner to promote your business, marketing and promotion can seem like a full-time job in itself. Budgets are squeezed and, for many small businesses, it’s not practical to hire a marketing professional or outsource the job to an agency. We looked at some ways you can drum up [...]
If you’re thinking about registering a new domain name, a quick scan of the web will turn up hundreds of results about this topic. You might be wondering what all the fuss is about? Does a domain name really matter that much? The short answer is “yes.” In today’s digital age, your domain name is [...]
Do you find yourself implementing great keywords – but when you look at your rankings, your website hasn’t moved at all? We take a look at how a local .melbourne domain can help boost your rankings. Benefits of a local domain Optimising a website for a local area means you’re able to draw in high-quality [...]
Closing out the year for any business can be an enlightening process. There is no better time to assess your businesses performance as a whole than during a financial year-end review. You can expect to be informed on what worked well and what didn’t in regards to the impact on your bottom line. This is [...]
The internet is one of the best ways to get your brand, product, service or message out to the masses, but it is also easy to skimp on a great website design in lieu of getting something up quickly. Sometimes this is the best first step, but don’t set and forget. Your website is the [...]
When you’re running a local business — especially in the early stages—networking isn’t something you do to boost business. Networking is your business. Every operator of a small business should network, not only because it’s important to know people but it’s essential to know the right people. An extensive network of people in your community is only part of [...]
If you think of the Internet as a real place. Websites would be like buildings, huge companies like Ebay or Amazon would be skyscrapers, but what about smaller websites? How do they compete for people’s attention against the Internet giants? Think of your website’s homepage as a shop’s storefront. Like a storefront competing with a [...]
