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About Anup Paithankar

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So far Anup Paithankar has created 13 blog entries.

Is your startup ready for a crisis?


Right now, it seems that the most difficult part of your startup journey is over. You’ve secured funding, your product is selling, and the social love is flowing. Congratulations! In this honeymoon period, it’s probably difficult to imagine that things could go horribly wrong for your startup or small business. But as larger companies like [...]

What domain names tell us about the same-sex marriage vote


Marriage equality and domain names aren’t usually thought of in the same breath. But when this week’s postal survey results showed that the majority of the country voted in favour of same sex marriage (yay!), we saw an interesting uptick in domain name registrations come through almost immediately after the results were announced. Traditionally, domain [...]

BMW Melbourne drives web traffic straight to the right place


The BMW brand symbolises elegance, technological sophistication and high performance. The famed German marque proudly describes their vehicles as “The Ultimate Driving Machines”. Their marketing targets people excelling in their careers who have a taste for aspirational products and who value social status. When choosing a vehicle, this demographic is looking for superiority, performance, reliability [...]

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