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Melbourne Festival connects with .melbourne

Melbourne Festival is at the very centre of Australia’s most vibrant and diverse arts scene. Their new .melbourne web address is a perfect fit, ensuring that people in Melbourne and around the world can connect with the Festival.

“Melbourne Festival is thrilled to be among the first with a .melbourne web address. Each Festival brings an array of dance, theatre, music, visual arts and outdoor events from renowned and upcoming Australian and International companies to Melbourne. Our new online address will help us more effectively reach our local and international audience.”

Katie McLeish, Executive Director

Importantly, www.festival.melbourne is not only the most authoritative source of information online about the Festival, it also serves an important business and marketing role in further promoting the event and engaging a wider audience. This is achieved through improved brand and message recall and potential search engine optimisation. The www.festival.melbourne address is helping the Festival secure its place as the city’s leading arts event.