The internet is one of the best ways to get your brand, product, service or message out to the masses, but it is also easy to skimp on a great website design in lieu of getting something up quickly. Sometimes this is the best first step, but don’t set and forget. Your website is the first impression people have of your business so make an impressive lasting impression. Below are five design mistakes that could be costing you visitors and sales.
It’s Not Responsive
Responsive design is one of the most important features for a website. Your website needs to be accessible to everyone, regardless of the whether they are accessing it from a mobile device, tablet or desk top. Automatic videos, background music and complex animations can slow down your site’s responsiveness with their clutter and load rates. Google offers a free mobile-responsive test that will give you a list of issues and tips on how to resolve load speed problems.
Your Website is Too Slow
The more time it takes for your website to load, the more likely a user is to leave. As a general rule of thumb, you have about 3 seconds to capture the audience’s attention. The rise of mobile has reduced this time gap while also shortening users’ attention spans. If you think that your website pages may be loading slowly, visit Google’s Page Speed Insights where you can analyze the pages of your website and get useful suggestions on how to speed it up.
No Call to Action (CTA)
Visitors to your website are looking for directions on how to understand the information your site has just given them. You need to clearly tell your audience what you want them to do. If you want your website to generate leads for your business, you have to have a clear call to action like a visitor sign up form. If you want phone calls, your phone number needs to be prominently displayed at the top of the page and the click-to-call feature must be enabled.
Low Quality Images
Images that look stretched or sized incorrectly instantly make your business look unprofessional and shows no attention to detail. Visitors base their judgment of your brand based on visuals and the ease of using your site, or User Experience (UX) for short. Images that look like they’ve been forced into a position or are not in line with the rest of the site’s design are a big indicator that the rest of your experience on that site will not be beneficial to visitors.
Your Contact Email is Connected to an Unmonitored Inbox
If your contact page lists firstname.lastname@example.org, is that email being forwarded to someone who can answer it? An email address that has a name or position in it goes a long way in bolstering the confidence the visitor has that their message will be seen, read and responded to, and therefore worth sending. An email address that doesn’t match your domain name is even worse. Ditch the generic gmail, Hotmail and yahoo endings and make sure your contact email matches your domain name. It will give your visitors trust and confidence in your business and goes a long way for increasing traffic, leads, and ultimately sales.